“Pick of the Litter”

An Annual Competition for Account Planners
with Less Than 3 Years of Experience.
Which would you
rather win?


What to Enter

In a case study of less than 1,500 words demonstrate that you understood the issue that the brand faced. Explain your imaginatively developed research and the insight that led to your strategic idea. Include your brief that inspired the creative team and the work they created that was clearly derived from your insights.


Deadline & Judging

Submit your entry through the Pick of the Litter online entry form by September 16th. Entries will be judged by a panel of some of the country's top planning directors. Check out the Pick of the Litter judges and see the past winning case studies they awarded.


Prize & Award Presentation

The winner and two finalists will be honored on stage at the 4A’s Strategy Festival in NY in October. The winner will receive their prize and present their winning case study to the attendees. As their prize the winner picks either a cute, cuddly puppy and a $1,500 donation to the animal rescue organization of their choice -or- $1,500 in cold hard cash.